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Microsoft And Yahoo! Are To Join Forces

Software giant Microsoft and web search veterans Yahoo! have finally struck a deal and joined forces, it has been reported today.

According to an article over at SearchEngineLand, the 10 year deal will see Microsoft having exclusive rights over Yahoo’s core search technologies, while Microsoft’s Bing search algorithms will be used on Yahoo’s websites.

More information can be found on the new Microsoft/Yahoo! microsite at http://www.choicevalueinnovation.com/thedeal.

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Google To Davis: Get Your Facts Straight!

In response to an article from Tory MP David Davis in The Times, Google has written an entry in their European Public Policy Blog ’setting the record straight’.

In his article entitled “I wouldn’t trust Google with my personal info”, Davis says:

Google is the last company I would trust with data belonging to me. In the words of human rights watchdog Privacy International, Google has “a history of ignoring privacy concerns. Every corporate announcement has some new practice involving surveillance”. It gave Google the lowest possible assessment rating: “hostile to privacy”. It was the only company of the 20 assessed to get this rating. It also said Google was leading a “race to the bottom” among internet firms, many of which did little to protect their users.

In response to this, the big G say that “for a company that supposedly ignores European laws, we did not launch Google Street View in the UK until we had the green light from the Information Commissioner!”

Have a look at the Google blog entry for some more light reading…

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Tutorial: How To Easily Track Your Marketing Campaigns

One of the key ways of ensuring your business’s success is to promote it regularly, be it online or offline.  But how do you measure the effectiveness of all of your marketing campaigns?

Here we have some free tips on how you can find out which of your marketing campaigns bring you new business, and which ones you should ditch.

Online Marketing

Web Server Statistics - a lot of hosts provide web server statistics as part of their hosting packages, these statistics will be able to show you visitor trends on your website.

For example, how many people visit your website and the days/times you get the most visitors, what other websites link to yours, and if people found your website through a search engine the web server statistics can tell you what search engine they used and also what keywords they used.

Some hosts may only provide “raw log files” – these are files generated by the web server which are written to every time something is accessed on your website.  In this case (depending on your web server configuration) you can install a statistics program such as AWStats.

Google Analytics – if your host does not provide web server statistics or raw log files, an alternative would be to use Google Analytics.  This tracking system works by asking you to insert a small piece of JavaScript into the HTML code of each page you wish to track.  Once this has been done you can log in to your Google Analytics account and see the same information standard web server statistics would normally show you.  The downside to this method is that the tracking won’t work if JavaScript is disabled in the visitor’s web browser, however this isn’t something to really worry about as only a small minority of people surf the web with JavaScript turned off.

Offline Marketing

Unique Contact Numbers – tracking how your visitors have heard of you is a bit more tricky when it comes to offline marketing.  One way around this is to provide unique contact numbers for your customers.  You may think that this would be a costly exercise because you would need to have several phone numbers installed or operate a complicated and expensive switchboard system in your office but you would be wrong!

Companies such as Flextel offer a choice of contact numbers which you can obtain for free.  These numbers, typically prefixed 0844, 0870, 0871 or ‘personal style’ 070 numbers for people on the move, transparently divert the caller to a landline or mobile number of your choosing.  You can then identify caller trends similar to what you would do with website visitors, for example time periods of calls, call lengths, etc.

Voucher Codes/Coupon Codes – if your marketing campaigns include offering your customers a discount on your products and services, giving them codes to use for taking advantage of your special offers is a great way of identifying ways in which your customers find out about you.  For example, you may advertise in several local/regional newspapers, asking your customers to tell you the codes not only benefits them (they get a discount off your products/services) but it also benefits you because you can find which newspapers you should continue to spend your marketing budget on, and which ones you should stop advertising in.

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Microsoft Windows 7 Available On Pre-Order

The latest version of Microsoft’s flagship operating system, Windows 7, is available for pre-order in the UK according to an article by BBC News.

The Home version costs around £50.00, while the Professional version is double that amount.  Apparently the pre-ordered copies will be shipped on the 22nd October, the same day it goes on sale in stores to the public.

Analysts IDC predict that some 177 million copies of the operating system will be in place by the end of 2010, 50 million of which will be in Europe. The firm estimates that products and services surrounding Windows 7 will generate $320bn (£195bn).

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Microsoft To Release Free Web Version Of Office 2010

The software giant has said in a recent press release that it will be offering a web version of Office 2010 via their Windows Live services – no doubt to compete with Google who already offer a free web-based office application suite (Google Apps).

Dubbed “Office Web Applications”, this new browser-based version of the Office software package will let you access, edit and even simultaneously share documents across PCs, the Internet and even on mobile phones.

According to Microsoft’s Office Product Manager, Monica Mendoza, she was ‘lucky enough to be travelling around Europe for work’, but when she had to make ‘critical updates’ to a document the only thing at her disposable was an Internet kiosk with… yep, you guessed it, Internet Explorer on it (I guess Microsoft stop giving laptops to their employees now?).

Anyway the point of this story is that Office Web Applications 2010 saved the day (hooray!) – but she says if you don’t use IE then it’s OK because the browser-based software works with Mozilla Firefox and Apple Safari (no mention of Google Chrome though)…

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IBM Helps To Keep Florists In Bloom

CC Container [source: Container Centralen]A new system developed by IBM in conjunction with Container Centralen is helping to keep flowers and plants fresh from growers to wholesalers and retailers.

On February 1st, 2010, Danish Container Centralen – Europe’s largest provider of re-usable transport equipment and services – will use IBM sensor technology to allow participants in the horticultural supply chain to track the progress of shipments across 40 countries in Europe. The project is the largest of its kind in the horticulture business.

Approximately 80,000 growers, wholesalers, and retailers use Container Centralen’s flower and pot plant trolleys to deliver fresh flowers and plants speedily and in the best possible condition. The company’s flower and pot plant trolleys – called “CC Containers” – are designed to meet the specific needs of the horticultural industry. The containers are suitable for mechanical handling, and since they are also used as retail display units, the flowers and plants can be transported right from the grower to the consumer in the store with no need for product handling in between – meaning less damage to goods and reduced overall distribution costs.

In order to meet customer requirements, Container Centralen needs to be able to quickly and easily make the trolleys available to their customers where and when they are needed. And with 3.5 million flower and pot plant trolleys in circulation in the international network known as the “CC Pool System”, careful tracking of the trolleys is essential.

Together with IBM, Container Centralen is outfitting each of its flower and pot plant trolleys with intelligent Radio Frequency Identification (RFID) tags, which will allow it to offer an unprecedented level of transparency and security for all the players in the horticultural supply chain. It is expected to help the users reap significant savings through the entire supply chain from growers to wholesalers and retailers due to improved order management.

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Twitter Traffic Rose 22-Fold In 2008

BBC Radio 1 Newsbeat reports that Internet monitoring company Hitwise has said that Twitter is now the fifth most viewed social networking site compared with the 84th last year.

“Twitter has been the fastest growing major website in the UK over the last 12 months, and certainly the most talked about,” commented Robin Goad, Director of Research at Hitwise. “The noticeable thing about Twitter’s growth is that the vast majority of it – 93% in fact – has occurred during 2009. Media coverage of the site has escalated significantly this year and high profile celebrity endorsements, by everyone from Stephen Fry to Ashton Kutcher, have come rolling in.

If anything, the service is even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If people accessing their Twitter accounts via mobile phones and third party applications (such as Twitterific, Twitterfeed and Tweetdeck) were included, the numbers could be even higher.”

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Duckworth Worcestershire Trust – New Website

Gatt Design have just finished working on the redesign for the Duckworth Worcestershire Trust website.

The Duckworth Worcestershire Trust is dedicated to the conservation, protection and enhancement of the natural and built environments for the people of Worcestershire.

“Gatt Design provided the Trust with a brand-new user friendly website to suit our complex requirements. The website has already had many positive comments and has enabled us to move into the 21st century. The service was very professional, efficient, flexible and customer after care has also been excellent. We would be happy to recommend the company to others.” says Laura Chapman, Education & Information Officer.

“Communication with Gatt Design is excellent with requests and queries responded to promptly. We really highly recommend Gatt Design for a friendly and professional service with a personal touch.”

The Duckworth Worcestershire Trust website is located at http://www.dwt.org.uk/

View the Press Release

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