Vangie Beal has created an excellent tutorial over at ecommerce-guide.com on how to create business pages and ad campaigns on Facebook.
She writes:
“Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
The Web research firm Hitwise reports that, overall, Facebook was the fifth-ranked Web site in terms of total market share of visits in January 2009. Furthermore, the time spent on Facebook has continued to increase and reached an average visit time of just over 21 minutes in January 2009.
In this Facebook how-to guide, we will show you how to use two of the business solutions offered by Facebook. First, we’ll walk through the steps you need to take to create your own Facebook Business Page (also called a fan page) and then discuss the tasks involved in creating a Facebook Ad campaign, which can be used to send visitors to your Web site or new Facebook Business Page.”